Practical MarTech. Connected systems.
Independent B2B MarTech consulting
Make your
marketing technology
work together.
When routing breaks, reporting doesn’t reconcile, or an implementation stalls, I help find the problem and fix it.
marketing systems
Years in
marketing technology
Strategy +
hands-on execution
Led the teams. Built the systems.
Still do the work.
Areas of expertise
Solve the right problems.
Get your systems working.
I help marketing teams connect their tools, data, and processes so they can operate more effectively and make better decisions.
Lead management
& routing
Design and implement routing, assignment, and handoff processes that get the right leads to the right people.
View servicesMarketing automation
& integrations
Configure, integrate, and optimize marketing automation platforms to support your actual business processes.
View servicesReporting you can trust
Build accurate, useful reporting that connects your marketing activity to business outcomes across your tech stack.
View servicesCRM & integration
Connect your CRM with your marketing tools, enrich your data, and eliminate manual work across systems.
View servicesAI workflows
Identify practical uses for AI and implement workflows that save time, improve consistency, and support your team.
View servicesWebsite operations
Support the systems behind your website, from tracking and integrations to form handling and data flow.
View servicesHow we work
A practical way to get it working.
Every engagement is different, but most follow a straightforward process.
Diagnose
Understand your goals, current setup, and what’s not working.
Build
Design and implement the right solution for your people, processes, and tools.
Hand off
Test, document, and support the transition so your team can run with it.
Practical experience
Practical consulting
backed by 25 years
of experience.
I’m Lee Elkins. I spent 18 years at Bomgar/BeyondTrust, most recently as VP of Marketing Operations. I’ve led the teams and personally built the systems.
Meet LeeDeep experience
A career spanning software development, marketing technology, and operations leadership.
Hands-on implementation
I don’t just advise — I design, configure, build, and test the systems alongside your team.
Practical outcomes
Focused on solving real operational problems, with clear decisions, documentation, and handoff.
Let’s work through it.
Tell me what isn’t working. We’ll start with a conversation.
Start a conversation