SERVICES / PRACTICAL SYSTEMS WORK
Practical help for the systems behind your marketing.
Start with a specific problem or a broader program. I can help work out what needs to change, build it, and make it useful to your team.
01
Targeting
Intent & account-based marketing
Turn buying signals into a clear plan.
Connect intent, account fit, and segmentation to the campaigns and SDR activity that follow.
- Target-account criteria and intent-based segments
- Audience priorities and coordinated activation
02
Data
Data & prospect intelligence
Build an audience your team can use.
Improve the account and contact data behind your programs, including enrichment, matching, and duplicate review.
- Contact audiences and enrichment field mapping
- CRM account matching and data-quality checks
03
Engagement
Sales engagement & automation
Make follow-up part of the system.
Build sequences, triggers, and AI-assisted engagement around how your SDR team actually works.
- Outreach sequences and AI email workflows
- Follow-up rules, handoffs, and ownership
04
Systems
Marketing technology & CRM integration
Connect the tools and the handoffs.
Clarify lifecycle stages, routing, field ownership, and campaign architecture across Salesforce, Eloqua, and related platforms.
- Lead lifecycle, scoring, and routing design
- Field ownership, sync rules, and integrations
05
Measurement
Analytics & pipeline reporting
Make the numbers easier to trust.
Connect funnel and campaign reporting to the source data so your team can understand what is happening and act on it.
- Funnel measures and operational dashboards
- Campaign association and attribution review
06
Websites
Website strategy & development
Give visitors a clearer path forward.
Modernize your website, simplify CMS workflows, and connect forms and conversion paths to the systems behind them.
- Responsive layouts and content structure
- CMS improvements, forms, and integrations
WAYS TO WORK TOGETHER
Start with what you need.
01
A focused fix
Work through a specific issue with routing, data, reporting, or automation.
02
A connected rollout
Design and implement a program that spans tools, data, and teams.
03
Support alongside your team
Add hands-on experience to improve an existing setup.
The scope starts with your goals, your current systems, and the work your team needs to do.
LET’S TALK
Let’s work through it.
Have a project in mind, or a few systems that should work better together? Tell me what’s getting in the way.